Be a Finance and HR Rock Star
Hey corporate workers — will you PLEASE stop calling each other rock stars?
This global campaign positioned Workday as a game-changing tech platform that transforms any business into a team of rock stars. You know, the same type of jargon you’ll find all over
LinkedIn posts and job descriptions. Only now, real rock stars have caught wind of this and
are here to set things straight.nOur campaign disrupted the B2B space and turned a hard-hitting brand message into a vibrant, colorful campaign.
To truly disrupt the business world, Workday enlisted the first ever rock star B2B influencer to go to a place no rock star had ever been before: LinkedIn. Billy Idol made a profile on LinkedIn and trolled execs in their most comfortable corporate environment with a warning: Workday might make you great at your job, but stop calling each other rock stars on Linkedin.
