Welcome to the social media / content creator playbook. As ACD and creative lead, I helped shape the voice of YouTube TV across all social media platforms. From sports to culture, from NFL Sunday Ticket to Discovery Channel’s Shark Week. I led the production, creative, and rollout of a high-volume, high-impact content calendar.
TOP MOMENTS:
Last season, YouTube TV’s Sunday Ticket gave you every game. Every play. Every hair-raising moment. And guess what? This year, we are running it back!
For more evergreen content, we had to hit a plethora of key beats and moments through each month with a sense of humor while driving engagement. Like the Parks & Rec anniversary, Jeff Goldblum day, reminding the audience about key features, reactively tapping into current trends, or simply making their feeds less stressful by posting zen content.
We briefed comedy creator Alyssa Limperis to show us how she watches Shark Week on YouTube TV. She may have gone off the deep end