As ACD and creative lead at We Are Social, I helped build and run YouTube TV’s influencer and creator campaigns. From concepting ideas to writing creator briefs, guiding production, and even jumping into the edit. From NFL Sunday Ticket to Shark Week, I helped shape how YouTube TV showed up through the voices of creators.
TOP MOMENTS:
We challenged comedy creator Dtay Known to show us how far he would go to NOT miss a WNBA game.
Last season, YouTube TV’s Sunday Ticket gave you every game. Every play. Every hair-raising moment. And guess what? This year, we are running it back!
For more evergreen content, we had to hit a plethora of key beats and moments through each month with a sense of humor while driving engagement. Like the Parks & Rec anniversary, Jeff Goldblum day, reminding the audience about key features, reactively tapping into current trends, or simply making their feeds less stressful by posting zen content.
At the PGA Creator Classics, we put your favorite creators to the test with golf-inspired challenges.
We briefed comedy creator Alyssa Limperis to show us how she watches Shark Week on YouTube TV. She may have gone off the deep end